by Amanda Cross
How do you create a Facebook post that gets engagement, showcases your best skills, and doesn’t create a cyclone of regret later? Keep reading for some excellent advice on how to write Facebook posts you can be proud of!
1. Always check for spelling and grammar
Text or internet speak is different from incorrect grammar. It’s one thing to write “LOL”— write “lagh out lod,” and that’s what your followers are going to be doing. Before you send any Facebook update, you should take some time to look through your post. (Remember that if you have to edit a post after publishing it, Facebook will let everyone know.)
Read through your post word-for-word, correct any spelling and grammar errors, and then hit “Post.” Never post as soon as you finish writing something!
Here are some common mistakes you might make:
- Using the wrong homophone: “To,” “too,” and “two” may sound similar, but they have different meanings. Same with “there,” “their” and “they’re.” Even seasoned writers mistake similar-sounding words, so make sure to review for these.
- Misusing apostrophes: Apostrophes indicate possession or the omission of other letters and numbers. If you’re talking about multiples of something, you don’t need an apostrophe (for example, “free popsicle’s in the quad!” is incorrect).
- Misspelling words: Before you become the subject of an “autocorrect fail” meme, double check for misspelled words.
If you want to make sure your post is airtight, run it through BibMe’s grammar checker!
2. Don’t go on too long
The more characters you use to make a point, the more room for error. Plus, there’s more chance for you to go off-topic or lost the audience’s interest. While Facebook doesn’t currently put a word limit on status updates, try to keep your posts short and sweet. Your friends are probably too busy to read long rants anyway.
3. Add images or videos to grab friends’ attention
The Facebook feed doesn’t have an end; it keeps going as long as the reader continues scrolling. That means it’s easy for your friends to scroll right past your updates. A great way to grab their attention is to incorporate eye-catching visuals. Add an image, a collection of images, or a video to spice up your status updates. Facebook has a ton of additional tools to help grab your audience’s attention, such as GIFs and polls, which you can also use to your advantage.
4. Be valuable
When people see your Facebook posts, they’re forming a judgment about what you have to offer them. When you create valuable content, you create an excellent reputation for yourself online. Share content that enriches the lives of your friends. Here are some examples of valuable content:
- Funny or inspirational quotes
- Lessons you’ve learned
- Study tips
- Scholarship information
- Companies hiring
- Free/discounted things you’ve found
- Hot takes on current events or hyperlocal events
- Suggestions for things to buy based on your personal experience
It doesn’t matter what you choose to focus on; your page could be all about the latest video game news, cryptocurrency, or makeup! You just need to find a group of people who are interested in the topic that you intend to discuss.
5. Use the grandma rule
Remember that no social media content is created in a bubble. Beyond the question of where the data is stored, someone can easily take a screenshot of your post and hang on to it.
The gray areas become a lot more black-and-white when you follow the grandma rule: don’t post anything you wouldn’t want your grandmother (or someone you hold in high esteem) to see. Would you be embarrassed if they saw the Facebook post you are about to make? If so, don’t post it.
6. Include a question to the audience
The final way to write better Facebook posts is simple: include a question to the audience.
If you want your friends to like your posts or comment on them, you need to let them know that. Otherwise, they’ll likely react to your post in their heads and keep scrolling. Help them out with a quick discussion starter. You may even want to leave your answer to the question in a comment to get the conversation started.
You’re now ready to tackle Facebook with a fantastic post that will get your friends talking. Happy posting!